Content Library Objectives: Optimization, Production, & Maintenance

Content marketing is a powerful marketing investment. It's transformative for business when done well.

My personal goal in working with clients is to provide more value than the cost they incur working with me so that it's a no-brainer to utilize my content marketing services. This is an effective way for the freelancer.

Here's how I amplify influence and sales leveraging content marketing to make this transformation possible.

1. Content Library Optimisation

My ideal client is someone who has an existing content library that has collected dust. So first, I want to get the entirety of the existing content libraries of client blogs optimized for SEO and conversions. This initiative also acts as a training ground for future content library operations.

By optimizing the content library, we increase the amount of traffic to the website which provides more opportunities to capture that traffic into a lead nurturing system.

2. Content Producing Machine

Steadily producing quality-optimized content attracts visitors through search engines.

So the second, task I want to establish is a creation system that fully optimizes content during the publishing stage. This enables future work to be optimized so that ongoing optimization is minimal. From here, creation simply fills in all the content library's holes.

3. Sustainable Content System

This aim is critical because most create and abandon. I want creators to create and sustain so that they can reap the most benefits from their labor.

So thirdly, I want to establish a content maintenance and audit system that keeps the content library fully optimized (with scheduled updates) and performing at peak levels. Done right, published content will attract search traffic for years after the initial publishing.

Ideally, that traffic grows steadily over time. When we've hit a content-generating post with our content, we want to make sure we keep that flow going, well after publishing. Abandonment is the best way to lose influence slowly over time.

My Role: A Guiding Hand Until I'm Not Longer Needed

As our engagement progresses, it'll ramp up and I will delegate and train.

Eventually, you'll need me less and less until you no longer need my services because I've delegated to other internal and external talent.

The end game of working together is when you have a content marketing system that is independent of my involvement.

Two Ways Forward: Small Batches or One Big Project

There are two ways to approach our next project. 

1. Discover problems and Execute solutions in small batches along the way
2. Do a complete discovery of all problems and provide a full list and report of every solution that needs to be executed.

Number 2 is an option, but there is a heavy front-end investment and a longer-term return. Simply put, we could make one massive costly discovery and a client takes that plan and executes it with or without me. 

The benefit of number one is that we produce results and clients pay for my services along the way. This often ends up being more sustainable for small businesses or those that are in a messy entanglement. 

Essentially, we're doing a micro discovery, executing those items, and then repeating these mini-batches over and over as we work on completing the objectives.

If you've abandoned a content marketing program and want to revisit how you can get it working for your business or you want to optimize the program you've got running, reach out, and let's explore increasing your organization's influence and income.